You can have any colour you want, as long as it's black.

New cups. New bags. Same great coffee.

Some of the simplest ideas are the hardest to make.

This has been a long time in the making, but we're rolling out a refreshed look across our cups and bags.

You can have any colour you want, as long as it's black.

The whole range returns to our roots, a black base, with blends and cup sizes denoted by our signature lightning bolt in a different colour for each size.

Why we're doing this

Our goal is for the range to have a more cohesive identity, and to help coffee drinkers navigate the range more intuitively.

We also recently moved to a new, more reliable cup distributor — and used the opportunity to bring this refresh to life at the same time. And for everyone who's been asking, our branded iced cups are officially back as well.

What to expect

The cups have already started rolling out, and you'll see the bags coming through over the next few months.